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We come minus the homogenous voices at the conference table.
And the nodding heads sipping on mocha lattes.
We come minus the senior people who only surface in the creds presentation.
And those who can talk about the future of advertising, sipping on champagne by the Riviera.
We come minus the proprietary tools that generate data without cultural insight.
And also minus the 78 planning slides before the creatives, that put you to sleep.
We come minus the creative leaders who give their blood, sweat, and tears – only for award shows. 
And the tired ‘all-under-one-roof’ promise.

Well, the list goes on.
But if you’ve read this far, maybe you see them as pluses.
If you are a start-up, we’ll get the ball rolling with diverse perspectives.
If the economy is tough, we’ll help you thrive in multicultural markets.
We bridge cultural gaps and connect with your audience.
We roll out creative solutions with a global mindset.

WE have
a lot of
minuses

At Roll Dot Agency, we believe authentic representation in marketing is essential. Ethnic minority communities, including the nearly seven percent of South Asians in the UK, are vastly underrepresented in campaigns. Systemic biases and performative tokenism often result in ineffective marketing that fails to resonate with these diverse groups.

Many businesses either ignore or poorly target ethnic minorities, grouping them under a single set of characteristics. Effective engagement requires understanding the unique nuances and socioeconomic differences within these communities.

Our mission at Roll Dot Agency is to bridge this gap. We craft multicultural campaigns that genuinely reflect the diverse tapestry of British society, helping brands create impactful, culturally resonant marketing strategies.

Join us in reshaping the advertising landscape to celebrate the true diversity of the UK and create meaningful connections with all communities for effective and impactful brand marketing.

what
WE DO

Our Services

Strategy

Accelerate growth by integrating cultural value into your brand from a multicultural perspective. Discover how your brand can play a meaningful and purposeful role in diverse cultures, making it genuinely valuable and impactful for a wide range of people.
Advertising & Content

Create compelling content and campaigns that resonate across cultures and stand out. Expertise across Digital, Social, TV, Print, Radio, and Outdoor mediums to ensure your message connects with diverse audiences and transcreating them in different languages.
Design & Branding

Craft designs that command attention in a multicultural market. Services include Brand Identity, Logo, Stationery & Merchandise, Packaging, Marketing Collaterals, Experiential Spaces, and Website Design tailored to diverse cultural aesthetics.
Media

Maximise your budget with efficient and effective media plans that target multicultural audiences. Expertise in Targeting, Planning, Buying, Deployment, and Measurement to ensure optimal media performance across different cultural segments.
Digital

Develop and execute comprehensive digital marketing strategies that engage multicultural audiences. Focus on Performance & Acquisition Marketing to drive leads, engagement, and conversations, maintaining a robust digital growth funnel for continuous sales across diverse demographics. Leveraging social media, influencer partnerships, and targeted online advertising.
Research

Comprehensive research to understand market trends, consumer behavior, and competitive landscape. Conduct in-depth research to inform your multicultural strategy. Services include Category Mapping, U&A Studies, Concept Tests, Brand Positioning, Fundamental Cultural Research, and Secondary Research, ensuring your approach is culturally relevant and effective.

their words, not ours!

Their level of creativity, love of design and strong strategic ideas are the reasons I would work with this agency again

Fay Fernandes - Creative Consultant at La Fabrique - Italy
Working with Roll Dot Agency has been an absolute game-changer for us

Ivan D’souza - CEO at Bioviser - UK, USA, Japan
It was exactly what our new product and brand needed and automatically created buzz and excitement

Sonet Mudiliyar - Director at Sugarush Bar Limited - UK
Roll Dot Agency has exceeded our expectations and we want to collaborate with them on more projects.

Parul Gupta - Founder at Soya Treat - UK